The Man without Qualities, Paperback/Morris Berman

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George Haskel, a retired professor of German literature, decides to found an institute to promote dullness, as a counterpoint to the hustling celebrity culture of contemporary America. The venture soon attracts a number of brilliant misfits, who transform the project into a political movement, the Authentic Party, that ultimately swells to 8 million members. Events begin to overtake George and his merry band, as luminaries such as Bill Maher, Woody Allen, and Jerry Brown get on board. The final showdown with the White House threatens a coup d'état: Will America undertake a radical shift in the direction of authenticity, or will it remain committed to business as usual?