Oxford University Press
Marketing Research: Tools and Techniques. 3 Revised edition, Paperback/***
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Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts. Publisher: Oxford University Press Author(s): Nigel (Senior Lecturer in Marketing, University of Westminster) Bradley Number of pages: 552 Publication date: 2013 Dimensions: 246 x 190 x 22 Cover type: Paperback / softback
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