Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Concise Guide to Market Research. The Process, Data, and Methods Using IBM SPSS Statistics, Hardback/Erik Mooi
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Cel mai mic preț 180z: 577,99 RONCel mai mare preț 180z: 577,99 RON
09 mai12 mai
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
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